Patient Engagement and Behaviour Science

Patient Engagement and Behaviour Science

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Our services span the full product lifecycle, including qualitative and quantitative research, market research, surveys, publications, and advisory board facilitation; strategic planning through analysis of existing strategy and proactive identification of opportunities to engage patients and healthcare professionals; behaviour modelling and segmentation using psychological models to inform intervention design; development of psychological and well‑being programmes tailored to therapy‑specific or general needs; pre‑launch support such as patient journey mapping, strategic PAG mapping, patient insights for clinical trial design, systematic and targeted literature reviews, and patient engagement strategies; insight and engagement activities including patient and family advisory boards, disease awareness campaigns, patient education programmes, experience videos, symposia and publications, shared decision‑making initiatives, user‑testing and material validation, peer‑to‑peer programmes, stakeholder behaviour modelling, and development of disease and treatment experience content; launch and post‑launch strategy including brand differentiation, commercialisation assessment for patient tactics, market research (global and local), and the creation of patient value stories and surveys; as well as psychological patient support programmes and co‑authored publications with patients, PAGs, and HCP
Unboxed PsychologyS54Unboxed Psychology - Enhancing Patient Engagement with Behaviour Science Across the Product Lifecycle Unboxed Psychology is a behaviour‑science consultancy applying health psychology and behaviour‑change principles to strengthen strategy, stakeholder engagement, and patient‑focused interventions. We partner with clients across Pharma/Biotech, healthcare, and patient advocacy sectors to design, deliver, and evaluate programmes that elevate patient insight and improve trial design, market acess and real‑world impact. Our work spans the full product lifecycle, from early development to brand maturity, ensuring every decision is grounded in an understanding of human behaviour, lived experience, and the factors that shape engagement. PRE‑LAUNCH STRATEGY Building the foundations for patient‑centred development through deep insight and evidence. Systematic and targeted literature review Patient insight to inform critical trial design Strategic Patient Advocacy Group (PAG) mapping Patient journey mapping Capturing and synthesising patient stories Patient and family survey development and analysis LAUNCH STRATEGY Supporting impactful, insight‑driven launches that reflect the realities of patient and family experience. Insight into patient disease experience and unmet needs Patient engagement strategy design Patient disease‑awareness campaigns Patient and family advisory boards Stakeholder behaviour modelling POST‑LAUNCH STRATEGY Sustaining meaningful engagement and evolving support as treatments enter real‑world use. Patient disease and treatment‑experience content Disease symposia and publications Patient and family experience‑video programmes Live and virtual patient‑education initiatives Psychological patient‑support programmes Peer‑to‑peer patient programmes Shared decision‑making initiatives Behaviour modelling and patient segmentation Patient‑content development BRAND DIFFERENTIATION STRATEGY Helping brands stand apart through insight‑tested materials, strong patient partnerships, and real‑world relevance. User testing and material validation Patient tactic commercialisation assessment Global and local patient‑market research Co‑authored publications with patients, PAGs, and HCPs

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