Unboxed Psychology

Unboxed Psychology - Enhancing Patient Engagement with Behaviour Science Across the Product Lifecycle

Unboxed Psychology is a behaviour‑science consultancy applying health psychology and behaviour‑change principles to strengthen strategy, stakeholder engagement, and patient‑focused interventions. We partner with clients across Pharma/Biotech, healthcare, and patient advocacy sectors to design, deliver, and evaluate programmes that elevate patient insight and improve trial design, market acess and real‑world impact.

Our work spans the full product lifecycle, from early development to brand maturity, ensuring every decision is grounded in an understanding of human behaviour, lived experience, and the factors that shape engagement.

PRE‑LAUNCH STRATEGY

Building the foundations for patient‑centred development through deep insight and evidence.

• Systematic and targeted literature review
• Patient insight to inform critical trial design
• Strategic Patient Advocacy Group (PAG) mapping
• Patient journey mapping
• Capturing and synthesising patient stories
• Patient and family survey development and analysis

LAUNCH STRATEGY

Supporting impactful, insight‑driven launches that reflect the realities of patient and family experience.

• Insight into patient disease experience and unmet needs
• Patient engagement strategy design
• Patient disease‑awareness campaigns
• Patient and family advisory boards
• Stakeholder behaviour modelling

POST‑LAUNCH STRATEGY

Sustaining meaningful engagement and evolving support as treatments enter real‑world use.

• Patient disease and treatment‑experience content
• Disease symposia and publications
• Patient and family experience‑video programmes
• Live and virtual patient‑education initiatives
• Psychological patient‑support programmes
• Peer‑to‑peer patient programmes
• Shared decision‑making initiatives
• Behaviour modelling and patient segmentation
• Patient‑content development

BRAND DIFFERENTIATION STRATEGY

Helping brands stand apart through insight‑tested materials, strong patient partnerships, and real‑world relevance.

• User testing and material validation
• Patient tactic commercialisation assessment
• Global and local patient‑market research
• Co‑authored publications with patients, PAGs, and HCPs