Formulating your marketing strategy based on customer insights

This panel discussion will explore the critical role of customer data in the hotel industry, focusing on how demographics, behavioural patterns, booking histories, and feedback can shape targeted marketing strategies. Delegates will learn about the benefits of segmenting customers to tailor communication and enhance personalization, alongside the use of advanced tools like CRM systems, AI, and machine learning for data analysis and privacy. The session will also cover the importance of leveraging customer feedback from reviews and social media to improve service quality, increase customer satisfaction, and drive repeat business.